Attorneys, much like doctors, are not traditionally business people. They deal with a huge amount of information and are not tied to an office for long stretches of time. This leads to sloppiness and less than stellar profits in many small law offices. If you're just hanging out your shingle it can be even worse. But there is a way to do it without hiring a managing director at a high salary.
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The big Page of resources for attorneys.
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Growing the small law office
Many new lawyers struggle getting business the first couple of years. Sitting by the phone waiting for someone to respond to your yellow pages ad may not be the best way to ramp up the business quickly. Consider offering your services to small businesses as a legal advisor and consultant.
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You must have a web site!
Every day more people start using the internet to search for services and stop using more traditional methods like the phone book. We'll give you a few options and a step by step guide to getting a web site for your law office that won't cost a fortune, but will bring your law firm new clients.
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You can be a professional, and still do marketing and sales.
In fact,you have too in order to succeed. Attorneys fall in to the same trap as accountants, and other professionals. If you want to open your own law practice your'e going to have to chase down business, and clients. The good news is you don't have to advertise on television like the big lawyers do just to get started. A very professionally done website can help, as well as an ad in the yellow pages. You must take an interest in this aspect of the business or your law firm will never grow. Set aside a few hours every month to work on growing your legal practice. Spend money wisely on consultants with a track record of marketing to small law firms or other professional type businesses.
Remeber the back office work.
You may have hired someone to run the books for you, make sure your clients are billed, and the bills are paid. But you have to be more than an attorney, you have to be a business person as well. This means you need to check up on things for time to time and audit your staff. Nothing is worse than building a successful law practice only to have it ripped from underneath you by unscrupulous employees, or just incompetence that could have been easily avoided. The key to the successful small law practice is setting aside time to run the practice itself.