Handyman business marketing tips

The scariest part about starting a handyman business is figuring out how to get new customers. With more people using the internet to find services you're going to need a web site. But there are hundreds of other ways to get handyman related business as well. .

One method I really like is little fliers with tear offs at the bottom with your phone number. Just make sure you put handyman services over the phone number so potential customers remember what the number was for. You can put these fliers in local grocery stores, convenience stores, or other places with community bulletin boards.Another idea I really like is putting the flier in an ACE hardware. They'll usually have a little clip section at the cash register where you can clip a few of your business cards.

Another fantastic idea is to call real estate companies. Real estate agents often use handyman services to spruce up vacant houses.

Direct mail can also bring in business. To maximize your dollars either send out a letter with a refrigerator magent, or a simple post card. The post card will get thrown away most of the time, but this is true with any direct mail marketing piece. The nice thing is post cards are cheap to create and mail. A business card magnet on the other hand is also pretty cheap and many more people will keep it just in case.

Ads in small suburban newspapers. This papers usually charge very little for a nice ad. You can run it three or four times a year to measure your success. Don't be afraid to change the ad with every printing. Then when you find something that works, stick with it until it stops working.

Church bulletins and local school athletic programs also offer ad space at very reasonable prices. These have an extra benefit of customer loyalty. The subconscious message is that your handyman business is supporting a cause the customer already believes in.

Paint your truck with your business name and phone number and visit home depot on the weekends. The easiest customers when starting your handyman business are the ones you know already could use your services. You might be surprised out how many times you get stopped in the parking lot and asked about your rates and what services your handyman business provides.

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