Articles tips and advice for marketing and advertising in the small and medium business market segments.

Marketing with no marketing budget.
Many small business folks claim they can't afford advertising. I say... if you can afford business cards, then you can afford advertising. Because, despite what many may think, a business card is a small space ad for your business. And, if you don't treat it as such, you're wasting a cost-effective marketing opportunity.
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Marketing metrics.
If you can't measure it you can't manage it applies to marketing as well as operations. With the advent of the web and associated new media marketing metrics can become fuzzy. This article will show you how to integrate new media and the web in to your marketing metrics.

A marketing plan outline
This is an actual working outline you can use to craft a real working marketing plan. The article also includes a few helpful tips to keep you focused and on track.
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small business advertising and marketing

Branding your small business